Relationships are central to success. Kristena Hatcher of North Star Focus knows this. That’s why she works with early to mid-stage professionals to create spaces where individuals can be brave and empowered to contribute their experiences, talents and ideas to enrich the entertainment and media industries. With a 15-year recruitment and talent acquisition career working for companies like Creative Artists Agency (CAA) and Netflix, Kristena offers insightful coaching and consulting perspective.

Kristena launched North Star Focus to foster broader diversity within the entertainment industry. After completing my Rooting Your Brand in Aligned Values masterclass, Kristena booked a brand photo mini session to get foundational images for her website and social media presence. Drawing from inspiration on Pinterest, we collaborated to create brand photos that reflected her as accessible, jovial, and playful. Combining my skillsets as a photographer, brand and leadership coach, and DEIB consultant to understand what Kristena is building and help to ensure her brand reflects her ethos was an absolute treat!

“Operating from a trauma informed place, prior to my brand photo shoot, Crystal created space for an incredibly thoughtful and intentional grounding exercise, which really got me centered, as I came in with lots of emotions. I’m not someone who enjoys being in the spotlight or having pictures taken, but Crystal was able to facilitate an experience that allowed the essence of me and what I want my photos to reflect to truly shine through. I’ve gotten so many compliments on the photos! Even leading up to the shoot, she was super organized and I knew what to expect every step of the way. Thank you Crystal!”

-Kristena Hatcher

We were able to create these brand photos for Kristena with a 2-hour session! If you’ve been thinking of a booking a brand photo session, click here to reach out to learn more and book.

Crystal Lily Creative, Brand Photographer, Los Angeles and NYC